# Bonescreen: new visual identity for a life-saving startup > See how Visux created a new brand and website for Bonescreen, showing credibility and professionalism in health-tech and elevating their online presence. Source: https://www.visux.net/case-studies/bonescreen --- Bonescreen: new visual\ identity for a _life-saving_\ startup ======= Prevention of bone health diseases - Med-tech - Healthcare - AI ![Bonescreen business cards in orange and charcoal for Anjany Sekuboyina, Creative Director](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/3a0299b5-wjxjmxsvsepfhtpozwofqstul9i.webp) - Funding $1.7M - Faster Loading Time 3x - Months (project length) 4 ## Overview Bonescreen is on a mission to detect osteoporosis through advanced AI analysis of CT scans - Industry Healthcare / AI / Med-tech - Market Europe - Deliverables Branding / Website / Marketing Assets ## Problem Bonescreen approached us with a tested and proven idea but no online presence and no branding. These gaps were holding them back from securing crucial funding for their growth. - No branding, no identity and lack of online presence - Complicated technology that needed to be explained - Difficulties in talking to investors - Low credibility ![Bonescreen website hero: Building Prevention for Bone Health](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/40970edf-vh37ymkvt8fbgbem4ocjickees.webp) ![Doctor pointing at a spine X-ray on a light screen](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/29eefbe2-u8rjprlcbfgxe3yikybju1zipw.webp) ![White Bonescreen logo on an orange background](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/55ef5edb-n7rgdziebrvl5mcaxwvmyjbgs0.webp) 1. [Overview](#overview) 2. [Problem](#problem) 3. [Solution](#solution) 4. [Process](#process) 5. [Timeline](#timeline) 6. [Result](#result) ## Solution Through extensive research and analysis, we crafted the perfect tone of voice for the Bonescreen brand. Building on the new logo, we developed a comprehensive brand book that outlines the visual identity and provides clear guidelines for consistent representation across various contexts. The final step was delivering a fresh, modern website design with a seamless user experience. We also delivered collateral that was crucial for the Bonescreen team to use on the tradeshows and while talking to the investors. 1. Creating a pleasant, warm, yet modern branding 2. Brand story-telling and customer journey mapping 3. Building a minimalist website, showcasing company’s mission, team and med-tech solutions 4. Preparing professional collateral supporting sales and fund-raising activities ## Process 1. ### Discovery - Workshops - Customer Journey Mapping - Competitor Analysis 2. ### Branding - Strategy - Moodboarding - Logo Design - Brand Guidelines 3. ### Wireframes - Wireframing - Prototyping 4. ### Design - Moodboards - UI Exploration - Final layouts - Design system 5. ### Development - Webflow implementation - QA - Integrations ![Full-length Bonescreen homepage design with team photos and a Try bonescreen today call to action](https://www.visux.net/media/case-studies/bonescreen-website-full.webp) ## Timeline Project duration 4 Months 1. Discovery![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/7c6a148a-04t4av6ggu3t6hsetnvtqsaltac.webp)![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/a9f7f9c9-4jevzmsw4ocsures1zhucguvr7s.webp)![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/63407b23-rhsiyyi7vtn1fu4gkgmjxb7mnwq.webp) 2. Branding![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/7c6a148a-04t4av6ggu3t6hsetnvtqsaltac.webp)![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/1b610cfb-gxzj5x09jbtacq51cdysnwxoke.webp)![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/63407b23-rhsiyyi7vtn1fu4gkgmjxb7mnwq.webp) 3. Wireframes![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/7c6a148a-04t4av6ggu3t6hsetnvtqsaltac.webp)![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/63407b23-rhsiyyi7vtn1fu4gkgmjxb7mnwq.webp) 4. Design![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/1b610cfb-gxzj5x09jbtacq51cdysnwxoke.webp)![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/7c6a148a-04t4av6ggu3t6hsetnvtqsaltac.webp) 5. Design System![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/1b610cfb-gxzj5x09jbtacq51cdysnwxoke.webp) 6. Development![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/f9db62c4-bimsa8uslpmdm1tuxszher41s4.webp) ![Bonescreen business cards on a grey textured surface](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/f4c0cc7c-mitexoejijh7ijvpdtvupiqpzw.webp) ![Open Bonescreen brand guidelines booklet with an orange cover](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/426be947-d8yrpuezf4kljbkf1lmmpakzrk0.webp) ![Spread of Bonescreen brand guideline pages: logo, spine illustration, colours and Satoshi typeface](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/de648c5c-ii3jknp5meo69katw83ukco54.webp) 1. [Overview](#overview) 2. [Problem](#problem) 3. [Solution](#solution) 4. [Process](#process) 5. [Timeline](#timeline) 6. [Result](#result) ## Result We developed the visual and digital identity for a life-saving health-tech innovation Creating a digital presence for a new brand is always a challenge, especially when it involves niche technology. We’re honored to have laid the foundation for a groundbreaking innovation that will not only raise awareness but also transform patients’ lives and improve their life expectancy - Creating digital presence for the product and its creators - Creating investment opportunities - Increasing sales, thanks to demo-scheduling option at the website ![Folded Bonescreen letterhead on a grey surface](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/de30979e-f1twjexupblhq9nbtbtpl0mtkye.webp) ## Testimonial > Their prompt responsiveness, value for money, and goal-oriented approach are commendable. ![Anjany Sekuboyina](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/0fa08b3c-7q1n3qxzvae6gnjeyopczblfzq.webp)Anjany SekuboyinaCo-Founder, Bonescreen [Contact Us](https://www.visux.net/contact-us) ## See other projects - [![Loyalty Point team on stage at the Effie Awards Poland ceremony](https://cdn.ploy.ai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/70e8d816-rt5ekvinmegcsolrrrfgbupxdjm.webp)](https://www.visux.net/case-studies/loyaltypoint) ### [Loyalty Point / award winning loyalty programs](https://www.visux.net/case-studies/loyaltypoint) [See Case Study](https://www.visux.net/case-studies/loyaltypoint) - [![GenHealth medical dashboard on a laptop resting on concrete](https://cdn.ploy.ai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/1241aef7-af5mlpxers84crh7ithaardepum.webp)](https://www.visux.net/case-studies/genhealth) ### [Genhealth / medical software utilising generative AI](https://www.visux.net/case-studies/genhealth) [See Case Study](https://www.visux.net/case-studies/genhealth)