# Chatbeat: Brand Visibility in the Age of LLM Search

> See how Visux built visibility and credibility for Chatbeat, the world's first platform to track how your brand appears in ChatGPT and other AI models.

Source: https://www.visux.net/case-studies/chatbeat

---

Chatbeat: visibility and credibility for\
_brands in the age of LLM search_
=================================

The world’s first platform to track how your brand appears in ChatGPT and other AI models.

- LLMs
- Marketing Technology
- Analytics

![Tablet mockup showing Chatbeat analytics dashboard with brand visibility charts and performance metrics.](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/e46c9731-kra7hecw8g0lmk18hgskxa04c.webp)

- Conversion rate (as of 09/25)

  30.9%

- of ongoing cooperation

  9+ month

## Overview

Until now, brands had no idea how AI tools described them. Chatbeat changes that. Chatbeat’s mission is to give brands full control over their presence in AI-powered search and chatbots.

- Industry

  AI / Analytics / Marketing Technology

- Market

  Global

- Deliverables

  Website Design & Development / Platform UX/UI

## Problem

After years of successful collaboration on multiple Brand24 projects, their team approached Visux with a new challenge - to help shape and launch Chatbeat, a completely new product born inside Brand24, a Polish marketing-tech powerhouse.

Chatbeat would give brands control over how they appear in AI-powered search and chatbots, a field so new that even defining what success looks like was a challenge. There were no benchmarks, no competitors, and no existing UX patterns to follow.

- Create a strong, modern visual identity for Chatbeat

- Ensure full consistency between the website and the product interface

- Need to build trust in a market that’s still emerging

- Present data-driven capabilities in a clean, approachable way

![Chatbeat analytics dashboard showing Booksy’s brand score, average position, share of voice, and insights across AI models.](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/ae187a76-dq0dtmn1lmia17pq0stuh6idsm.webp)

![Chatbeat card visualization showing brand exposure percentages across ChatGPT, DeepSeek, Gemini, and Claude.](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/0db81ede-cdkprumjitr30rflna6tgw8cd1e.webp)

![Full Chatbeat website layout presenting product value, AI platform integrations, and tracking dashboard preview.](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/e55dd0d6-gint9rnz2ibntogtildmwvwic.webp)

1. [Overview](#overview)
2. [Problem](#problem)
3. [Solution](#solution)
4. [Process](#process)
5. [Timeline](#timeline)
6. [Result](#result)

## Solution

We started with strategic workshops to help the Brand24 team shape Chatbeat’s story and value proposition. Then, we created a complete design system, a conversion-driven website, and an intuitive app interface - turning complex AI analytics into clear, actionable insights.

Our approach focused on simplicity and clarity.\
We stripped away unnecessary complexity to make the app instantly understandable for marketers encountering Generative Engine Optimization (GEO) for the first time.\
\
During beta testing and early rollout, our design team worked in close sync with Chatbeat’s product leads, reacting in real time to user feedback and new requirements. The collaboration was fast, flexible, and iterative - proving that strong partnership and shared goals can move even experimental products to market quickly and confidently.

1. UX & UI design focused on building interest in a completely new tool

2. Website design, oriented on converting visitors into clients

3. App design & design system in a simplistic way

4. Sleek and high-performance website implementation

## Process

1. ### Discovery

   - Workshops

2. ### Wireframes

   - Wireframing

3. ### Design

   - Moodboards
   - UI Exploration
   - Final layouts
   - Prototypes
   - Design system

4. ### No-Code Development

   - Webflow implementation
   - QA
   - Integrations

5. ### Ongoing Improvements

   - Feature updates
   - Performance optimization

![Laptop mockup with Chatbeat website homepage headline ‘Amplify your brand exposure in ChatGPT’ and analytics preview.](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/d6dc580b-v52ildn8ucaoclbqiq07qtfmdik.webp)

## Timeline

Project duration

Ongoing cooperation

1. Discovery![Natalia Raczyńska](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/69f156fe-ooumoyma47vlfvcywhf0xpdehw.webp)![Łukasz Jackiewicz](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/cf7e186d-vjftmoenbmc7taq574at8qx7nk8.webp)
2. Wireframes![Natalia Raczyńska](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/69f156fe-ooumoyma47vlfvcywhf0xpdehw.webp)![Łukasz Jackiewicz](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/cf7e186d-vjftmoenbmc7taq574at8qx7nk8.webp)
3. Design![Natalia Raczyńska](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/69f156fe-ooumoyma47vlfvcywhf0xpdehw.webp)![Łukasz Jackiewicz](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/cf7e186d-vjftmoenbmc7taq574at8qx7nk8.webp)
4. Website Development![Natalia Raczyńska](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/69f156fe-ooumoyma47vlfvcywhf0xpdehw.webp)![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/75498db0-opgochivxe5hsyki4ihoieyfkq.webp)
5. Design System![Natalia Raczyńska](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/69f156fe-ooumoyma47vlfvcywhf0xpdehw.webp)

![Set of Chatbeat app screens displaying integration settings, brand positioning overview, and competitor benchmarking charts.](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/2fa4d46a-nt86xroxvbgaqtgpiz7x8qosxyg.webp)

1. [Overview](#overview)
2. [Problem](#problem)
3. [Solution](#solution)
4. [Process](#process)
5. [Timeline](#timeline)
6. [Result](#result)

## Result

The result was a complete product and brand launch that positioned Chatbeat as a pioneer in AI visibility analytics.

The website and platform now form a seamless experience that educates users about Generative Engine Optimization while guiding them toward action.\
\
Thanks to the intuitive UX and clear messaging, **Chatbeat achieved a 30.9% conversion rate in September 2025 alone, generating 274 new sign-ups from just 886 visits.**\
\
User feedback has been exceptionally positive, especially from marketers who appreciate the app’s clarity, simplicity, and fast onboarding experience.

For Visux, the project stands as proof of how trusted partnerships and focused design can deliver tangible business results, even in a completely new market.

- Unified visual identity linking the website, platform, and all brand touchpoints

- Modern, professional aesthetic that communicates innovation and reliability

- Clear storytelling that explains Chatbeat’s value and guides users toward action

- Strong design foundation enabling future product features and marketing campaigns

![Chatbeat interface with sidebar navigation and pie chart showing top 5 brands’ share of voice across AI platforms.](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/6117879e-g7vznduykw39qurmaxlqdlfw4o.webp)

## Testimonial

> “The team delivered quality results, was highly responsive to feedback, and communicated proactively.”

![Marcin Madejski](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/a8ce21c5-dun25jvrsok709uhuocl90q2w.webp)Marcin MadejskiBrand24/Chatbeat

[Contact Us](https://www.visux.net/contact-us)

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