# LoyaltyPoint: market leader seeking expansion > See how Visux crafted a modern website for Loyalty Point that strengthens the credibility of an industry leader and drives client engagement. Source: https://www.visux.net/case-studies/loyaltypoint --- # LoyaltyPoint: market leader _seeking expansion_ Loyalty programme experts - Loyalty - Marketing - Consulting ![Loyalty Point homepage, “We design, implement & operate award winning Loyalty Programs”, on a laptop beside a second closed laptop on dark concrete](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/ff4a8f02-6eqmsosvc9r6pr0hoau7pc5rqm.webp) - Designed screens 50+ - Months of cooperation 3 ## Overview Loyalty Point is a company that specializes in designing and managing loyalty programs with nearly 20 years of experience. They have worked with several high-profile clients across various industries, including well-known brands like IKEA, Douglas, Decathlon, CCC, and Rainbow. - Industry Marketing / Customer loyalty / PR - Market Global - Deliverables Website ## Problem The site was outdated, with case studies presented in an inconsistent manner, lacking cohesion. As they were planning to expand their services beyond the domestic market, Loyalty Point realized the need for a more modern, professional web presence. They wanted a platform that would not only showcase their expertise but also attract new clients by featuring well-organized content, lead magnets, and clear call to action to drive conversions. - Uninspiring outdated design and a lot of missed opportunity - Lack of cohesion, especially in case study area - Despite all the great achievements, the site was not communicating the expertise enough - Need for compliance with OEX group branding standards ![Loyalty Point homepage design: “Design the best possible Loyalty Program for your organization” hero with a portrait, client logos and a See our work section](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/4239c9fb-m1bojxvyz8sn4rhjow5qu7mkv0w.webp) ![Loyalty Point team on stage receiving an Effie Poland 2023 bronze award for Nasza Stokrotka](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/a154dfbe-ngt0c2fyh7svoajy2basswdaeu.webp) ![Mint illustration of a browser window with a security shield surrounded by analytics, search and lock cards](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/551e08ee-v1terh2sfjn1skx0nppetrsbm.webp) 1. [Overview](#overview) 2. [Problem](#problem) 3. [Solution](#solution) 4. [Process](#process) 5. [Timeline](#timeline) 6. [Result](#result) ## Solution For Loyalty Point, we proposed a user-centric design approach to gain a deep understanding of their audience and address user needs. The website was built using the Storybrand Framework, which guides visitors through an engaging narrative, leading them to specific calls to action (CTA) in a seamless way. We also developed a modular layout and design system that will allow Loyalty Point to easily create new pages and sections, ensuring consistency and scalability as their business evolves and grows. 1. Full-comprehensive workshops and adaptation of Story Board Framework 2. Wireframing based on the workshops outcome and client’s input 3. Focus on the CTAs to boost conversion (inquiries, meetings) 4. Creating a website that highlights know-how and professionalism ## Process 1. ### Discovery - Workshops - Customer Journey Mapping - Competitor Analysis 2. ### Wireframes - Wireframing - Prototyping 3. ### Design - Moodboards - UI Exploration - Final layouts - Design system 4. ### Development - Webflow implementation - QA - Integrations ![Grayscale wireframes of Loyalty Point pages: homepage, services, case studies, loyalty audit and methodology](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/4bf7ad68-0fxray1ch6oqvabivke9mglzdus.webp) ## Timeline Project duration 3 Months 1. Discovery![Michał Krochecki](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/c4c07fce-7vhghaxcmwplt4xitscdqhjxgbc.webp)![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/63407b23-rhsiyyi7vtn1fu4gkgmjxb7mnwq.webp) 2. Wireframes![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/63407b23-rhsiyyi7vtn1fu4gkgmjxb7mnwq.webp) 3. Design![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/63407b23-rhsiyyi7vtn1fu4gkgmjxb7mnwq.webp)![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/8b4a5d02-veqabjd37nrpurrbzs6i2ugq8.webp) 4. Design System![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/63407b23-rhsiyyi7vtn1fu4gkgmjxb7mnwq.webp) 5. Development![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/f9db62c4-bimsa8uslpmdm1tuxszher41s4.webp) ![Loyalty Point homepage hero and service cards beside the Resources section and footer](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/3494f6d7-fqepjrbgjhtxroagobxkw5mpwwk.webp) ![Loyalty Point Resources page with the article “Personalization Traps. How To Avoid Them?” on a laptop](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/231854b3-rf4hstbidgltizgldkfzpnzyzk.webp) 1. [Overview](#overview) 2. [Problem](#problem) 3. [Solution](#solution) 4. [Process](#process) 5. [Timeline](#timeline) 6. [Result](#result) ## Result Our collaboration resulted in a professionally revamped website that is well-structured, easy to navigate, and aligned with OEX Group standards. The new site clearly communicates Loyalty Point’s expertise and know-how, showcasing their top-tier clients and successfully presenting their case studies in a coherent, engaging manner. With a strong focus on user experience and strategically placed calls to action, the new design is poised to significantly boost conversions. Loyalty Point is now well-positioned for international expansion, with a website that not only demonstrates their capabilities but also attracts potential clients with its modern, compelling design. - New website reflects expertise and high standards, showcasing Loyalty Point’s work with top brands and aligning with OEX Group guidelines. - With a user-centric design and effective CTAs, the revamped site creates a more engaging user experience that is likely to drive higher conversion rates. - Loyalty Point is now fully prepared for international expansion, with a modern, scalable website that appeals to a global audience. ![Loyalty Point mobile homepage, “We design, implement & operate award winning Loyalty Programs”, on a phone standing on a blue ledge](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/e044e0d4-jnbicdglcv49jmfdskqzfgfjme.webp) [Contact Us](https://www.visux.net/contact-us) ## See other projects - [![DUVO play-button logo connected to Teams, Outlook, Excel and SAP icons in an automation flow](https://cdn.ploy.ai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/1c0445ab-ujx4r64gbqyg0z62innflozfssk.webp)](https://www.visux.net/case-studies/duvo) ### [DUVO / crafting a bold identity for the future of AI automation](https://www.visux.net/case-studies/duvo) [See Case Study](https://www.visux.net/case-studies/duvo) - [![Bonescreen brand book open on an orange and white page](https://cdn.ploy.ai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/2e37ce00-rzuyhge5htxjibvkfnajk6jfc4u.webp)](https://www.visux.net/case-studies/bonescreen) ### [Bonescreen / AI bone health evaluation](https://www.visux.net/case-studies/bonescreen) [See Case Study](https://www.visux.net/case-studies/bonescreen)