# WiseRabbit: 2.0 website for marketing experts > WiseRabbit, a market research boutique with global reach, returned to us after our initial collaboration to support their next stage of growth. Source: https://www.visux.net/case-studies/wiserabbit --- WiseRabbit:\ _2.0 website_\ for marketing experts ===================== Data-driven market research experts - Research & Insights - Strategic Advisory - Data Expertise ![Laptop on a wooden chair showing the WiseRabbit homepage: WiseRabbit isn't just a market research company](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/8477e58f-f7sigsvyjvz2yfamoia7chfhpu.webp) - Interviewed respondents 300k - Completed projects 250 - Markets served 50+ ## Overview WiseRabbit is a boutique market research agency combining deep data expertise with strategic insight. They support global brands through advanced qualitative and quantitative research tools. - Industry Marketing / Research / Consulting - Market Global - Deliverables Website / Webflow development ## Problem WiseRabbit, a market research boutique with global reach, returned to us after our initial collaboration to support their next stage of growth. They needed a dedicated landing page for their new product, OmniRabbit27, as well as a website update that reflected a more direct, product-led messaging strategy. The refreshed site balances credibility and clarity, replacing abstract storytelling with strong positioning, structured content, and improved UX. Our work focused on both strategic repositioning and user experience improvements-bringing their global expertise and tools into the spotlight. The result is a cleaner, modern, and conversion-ready platform built to grow alongside their business. - Launching a dedicated landing page for new products - Clarifying core messaging and eliminating vague, abstract copy - Restructuring the website to improve readability\ and access to key information - Visually upgrading the brand to reflect its international\ credibility and professionalism ![Overlapping WiseRabbit website pages for partnerships, the homepage and consumer insights](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/e5b700bd-ba1ia4p4yrrgp1js83dokbslyi.webp) ![Woman with a shopping basket checking her phone in a supermarket aisle](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/df06769c-a0ubsdq7ercmoybdyjfbsovtok.webp) ![Product feedback and service quality survey cards over a photo of hands holding a phone](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/bfa2387e-zq7ozuxaxbhp85ty3ikgftiimm.webp) 1. [Overview](#overview) 2. [Problem](#problem) 3. [Solution](#solution) 4. [Process](#process) 5. [Timeline](#timeline) 6. [Result](#result) ## Solution Our approach focused on evolving the existing site rather than starting from scratch - preserving what worked, while aligning the platform with WiseRabbit’s new strategic direction. We addressed both the need for a dedicated product landing page and a global brand repositioning through a user-centered, modular design system built in Webflow. 1. Design of the landing pages for new products 2. Shift from abstract, metaphorical storytelling to strategic use of language 3. Simplification of the navigation 4. CMS for easy addition of new products and insights ## Process 1. ### Discovery - Workshops - UX Audit - Performance Audit 2. ### Wireframes - Wireframing 3. ### Design - Moodboards - UI Exploration - Final layouts - Design system - Marketing assets 4. ### No-Code Development - Webflow implementation - QA - Integrations ![Grid of WiseRabbit website pages for analytics, research, data collection and partnerships](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/5ea1f268-rlqnvjeq4oib6luj6onlypn6py.webp) ## Timeline Project duration 3 Months 1. Discovery![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/25321d46-kwov9gg4ruz3mwqdtzs8qaaglfe.webp)![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/d4d066a2-zaqnoqlwrx9hpkfzhgbv8nuh0o.webp) 2. Wireframes![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/25321d46-kwov9gg4ruz3mwqdtzs8qaaglfe.webp)![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/d4d066a2-zaqnoqlwrx9hpkfzhgbv8nuh0o.webp) 3. Design![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/d4d066a2-zaqnoqlwrx9hpkfzhgbv8nuh0o.webp) 4. Design System![Visux team member](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/d4d066a2-zaqnoqlwrx9hpkfzhgbv8nuh0o.webp) ![Map of Europe with portraits of WiseRabbit research participants across countries](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/ce6a74a7-hs2irbokh2rslys98yvj8nud0.webp) 1. [Overview](#overview) 2. [Problem](#problem) 3. [Solution](#solution) 4. [Process](#process) 5. [Timeline](#timeline) 6. [Result](#result) ## Result The updated WiseRabbit website is more than a visual refresh - it’s a strategic upgrade that supports their evolving business model, product offering, and brand voice. Built to communicate clearly, perform efficiently, and scale easily, the new site reflects where WiseRabbit is today - and where they’re going. - Clear messaging and structure now reflect\ WiseRabbit’s expertise and B2B focus - Visitors immediately understand what they do\ and what sets them apart - The site now matches the scale and professionalism of their global research capabilities ![Phone showing the WiseRabbit mobile page: Partnerships built for success](https://storage.googleapis.com/ployai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/37ca8ed8-bxtqknkoh4zju5wmbkdu0gizfci.webp) [Contact Us](https://www.visux.net/contact-us) ## See other projects - [![Chatbeat analytics dashboard on a laptop](https://cdn.ploy.ai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/e46c9731-kra7hecw8g0lmk18hgskxa04c.webp)](https://www.visux.net/case-studies/chatbeat) ### [Chatbeat / visibility and credibility for brands in the age of LLM search](https://www.visux.net/case-studies/chatbeat) [See Case Study](https://www.visux.net/case-studies/chatbeat) - [![LVL UP Commerce website on a laptop on a wooden chair](https://cdn.ploy.ai/c26b4c75-5e21-4720-b5f4-a2ed98d2a24f/user/7d9c2345-iez8rvk8jpbn97ad2kda37onhvc.webp)](https://www.visux.net/case-studies/lvlup-commerce) ### [LVL UP Commerce / e-commerce agency taking marketplace sales to the next level](https://www.visux.net/case-studies/lvlup-commerce) [See Case Study](https://www.visux.net/case-studies/lvlup-commerce)