Localcoin: Canada's
Localcoin: Canada's largest Bitcoin ATM network
largest
Bitcoin ATM network
Trusted by over 140,000 customers, making Localcoin an integral part of the global crypto space.
Crypto
Crypto
ATM
ATM
Bitcoin
Bitcoin



1000+
1000+
ATMs nationwide
140+
140+
Designed screens
11+
11+
Months of ongoing cooperation
1000+
ATMs
nationwide
140+
Designed
screens
11+
Months of
cooperation
Overview
Crypto can be confusing. All that technical jargon, complex processes, and security talk? It scares people away. But not Localcoin's customers.
Crypto can be confusing. All that technical jargon, complex processes, and security talk? It scares people away. But not Localcoin's customers.
Crypto can be confusing. All that technical jargon, complex processes, and security talk?
It scares people away. But not Localcoin's customers.
They've built Canada's largest Bitcoin ATM network with over 1,000 machines, making crypto accessible to more than 140,000 people. Localcoin approached us in June 2023 with a challenge: update their digital presence to match their physical success. We teamed up to create simple experiences across their website and services as they expanded from Canada to Australia and New Zealand.
They've built Canada's largest Bitcoin ATM network with over 1,000 machines, making crypto accessible to more than 140,000 people. Localcoin approached us in June 2023 with a challenge: update their digital presence to match their physical success. We teamed up to create simple experiences across their website and services as they expanded from Canada to Australia and New Zealand.
Industry
Industry
Cryptocurrency / Finance / Bitcoin ATM
Cryptocurrency / Finance / Bitcoin ATM
Market
Market
Canada / Australia / New Zealand
Canada / Australia / New Zealand
Deliverables
Deliverables
Website / Marketing assets
Website / Marketing assets
Problem
Localcoin's digital presence wasn't keeping up with their physical success.
Localcoin's digital presence wasn't keeping up with their physical success.
Revenue loss: customer confusion = abandoned transactions
Revenue loss: customer confusion = abandoned transactions
Operational cost: users required team’s support constantly
Operational cost: users required team’s support constantly
Market position: digital experience lagged behind rivals
Market position: digital experience lagged behind rivals
Growth created pressure for a stronger digital presence
Growth created pressure for a stronger digital presence



Solution
We rebuilt Localcoin's entire digital ecosystem. This meant a complete website redesign, streamlined service flows for E-Transfer and Pre-Sell options, and a unified design system that works across all markets.
We rebuilt Localcoin's entire digital ecosystem. This meant a complete website redesign, streamlined service flows for E-Transfer and Pre-Sell options, and a unified design system that works across all markets.
01
Clean, professional design that makes finding ATMs and starting transactions effortless
Clean, professional design that makes finding ATMs and starting transactions effortless
Clean, professional design that makes finding ATMs and starting transactions effortless
02
Redesigned E-Transfer and Pre-Sell flows with transparent steps and fees
Redesigned E-Transfer and Pre-Sell flows with transparent steps and fees
Redesigned E-Transfer and Pre-Sell flows with transparent steps and fees
03
Purpose-built mobile experiences with simplified navigation and optimized forms
Purpose-built mobile experiences with simplified navigation and optimized forms
Purpose-built mobile experiences with simplified navigation and optimized forms
04
Comprehensive toolkit for consistent implementation across all platforms
Comprehensive toolkit for consistent implementation across all platforms
Comprehensive toolkit for consistent implementation across all platforms
Process
01
Discovery
Workshops
Customer Journey Mapping
Competitor Analysis
02
Wireframes
Wireframing
Prototyping
03
Design
Moodboards
UI Exploration
Final layouts
Design system

Timeline
Project duration
Project duration
11+
11+
Months
It was ongoing relationship with multiple phases that evolved from initial website design to additional service flows and international adaptations.
It was ongoing relationship with multiple phases that evolved from initial website design to additional service flows and international adaptations.
Discovery



Wireframes



Design




Design System




Result
We delivered a complete digital ecosystem that matched Localcoin's physical success.
We delivered a complete digital ecosystem that matched Localcoin's physical success.
Seamless transactions: Intuitive experience for all users regardless of crypto knowledge
Seamless transactions: Intuitive experience for all users regardless of crypto knowledge
Elevated brand: Website now reflects Localcoin's market leadership
Elevated brand: Website now reflects Localcoin's market leadership
Reduced support needs: Streamlined flows and clear guidance minimize confusion
Reduced support needs: Streamlined flows and clear guidance minimize confusion
Implementation consistency: Unified design system ensures cohesive experience
Implementation consistency: Unified design system ensures cohesive experience
Mobile accessibility: Services now fully available on any device
Mobile accessibility: Services now fully available on any device

Testimonial
“I'm impressed by their ability to execute and be flexible”.
“I'm impressed by their ability to execute and be flexible”.
expertise
driven by
,proven
by numbers
Results
Rating on Clutch
Years in the industry
mln raised funds
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well.
They understood the project's needs and were able to translate them into deliverables that exceeded expectations.Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
Warsaw office:
Odolańska 56,
02-562 Warsaw, Poland
Head office:
Sądowa 2/11
20-029 Lublin, Poland
expertise,
driven by
proven by numbers
Results
Rating on
Clutch
Years in the
industry
mln raised
funds
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well.
They understood the project's needs and were able to translate them into deliverables that exceeded expectations.Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
Warsaw office:
Odolańska 56,
02-562 Warsaw,
Poland
Head office:
Sądowa 2/11
20-029 Lublin,
Poland
expertise
driven by
,proven
by numbers
Results
Rating on Clutch
Years in the industry
mln raised funds
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well.
They understood the project's needs and were able to translate them into deliverables that exceeded expectations.Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
Warsaw office:
Odolańska 56,
02-562 Warsaw, Poland
Head office:
Sądowa 2/11
20-029 Lublin, Poland