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LoyaltyPoint: market leader seeking expansion

Loyalty programme experts

  • Loyalty
  • Marketing
  • Consulting
Loyalty Point homepage, “We design, implement & operate award winning Loyalty Programs”, on a laptop beside a second closed laptop on dark concrete
Designed screens
50+
Months of cooperation
3

Overview

Loyalty Point is a company that specializes in designing and managing loyalty programs with nearly 20 years of experience.

They have worked with several high-profile clients across various industries, including well-known brands like IKEA, Douglas, Decathlon, CCC, and Rainbow.

Industry
Marketing / Customer loyalty / PR
Market
Global
Deliverables
Website

Problem

The site was outdated, with case studies presented in an inconsistent manner, lacking cohesion. As they were planning to expand their services beyond the domestic market, Loyalty Point realized the need for a more modern, professional web presence.

They wanted a platform that would not only showcase their expertise but also attract new clients by featuring well-organized content, lead magnets, and clear call to action to drive conversions.

  • Uninspiring outdated design and a lot of missed opportunity

  • Lack of cohesion, especially in case study area

  • Despite all the great achievements, the site was not communicating the expertise enough

  • Need for compliance with OEX group branding standards

Loyalty Point homepage design: “Design the best possible Loyalty Program for your organization” hero with a portrait, client logos and a See our work section
Loyalty Point team on stage receiving an Effie Poland 2023 bronze award for Nasza Stokrotka
Mint illustration of a browser window with a security shield surrounded by analytics, search and lock cards
  1. Overview
  2. Problem
  3. Solution
  4. Process
  5. Timeline
  6. Result

Solution

For Loyalty Point, we proposed a user-centric design approach to gain a deep understanding of their audience and address user needs. The website was built using the Storybrand Framework, which guides visitors through an engaging narrative, leading them to specific calls to action (CTA) in a seamless way.

We also developed a modular layout and design system that will allow Loyalty Point to easily create new pages and sections, ensuring consistency and scalability as their business evolves and grows.

  1. Full-comprehensive workshops and adaptation of Story Board Framework

  2. Wireframing based on the workshops outcome and client’s input

  3. Focus on the CTAs to boost conversion (inquiries, meetings)

  4. Creating a website that highlights know-how and professionalism

Process

  1. Discovery

    • Workshops
    • Customer Journey Mapping
    • Competitor Analysis

  2. Wireframes

    • Wireframing
    • Prototyping

  3. Design

    • Moodboards
    • UI Exploration
    • Final layouts
    • Design system

  4. Development

    • Webflow implementation
    • QA
    • Integrations
Grayscale wireframes of Loyalty Point pages: homepage, services, case studies, loyalty audit and methodology

Timeline

Project duration

3

Months

  1. DiscoveryMichał KrocheckiVisux team member
  2. WireframesVisux team member
  3. DesignVisux team memberVisux team member
  4. Design SystemVisux team member
  5. DevelopmentVisux team member
Loyalty Point homepage hero and service cards beside the Resources section and footer
Loyalty Point Resources page with the article “Personalization Traps. How To Avoid Them?” on a laptop
  1. Overview
  2. Problem
  3. Solution
  4. Process
  5. Timeline
  6. Result

Result

Our collaboration resulted in a professionally revamped website that is well-structured, easy to navigate, and aligned with OEX Group standards. The new site clearly communicates Loyalty Point’s expertise and know-how, showcasing their top-tier clients and successfully presenting their case studies in a coherent, engaging manner.

With a strong focus on user experience and strategically placed calls to action, the new design is poised to significantly boost conversions. Loyalty Point is now well-positioned for international expansion, with a website that not only demonstrates their capabilities but also attracts potential clients with its modern, compelling design.

  • New website reflects expertise and high standards, showcasing Loyalty Point’s work with top brands and aligning with OEX Group guidelines.

  • With a user-centric design and effective CTAs, the revamped site creates a more engaging user experience that is likely to drive higher conversion rates.

  • Loyalty Point is now fully prepared for international expansion, with a modern, scalable website that appeals to a global audience.

Loyalty Point mobile homepage, “We design, implement & operate award winning Loyalty Programs”, on a phone standing on a blue ledge
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