Bonescreen: new visual
identity for a
Bonescreen: new visual identity for a life-saving startup
Bonescreen: new visual
identity for a
startup
life-saving
life-saving
startup
Prevention of bone health diseases
Med-tech
Med-tech
Healthcare
Healthcare
AI
AI
$1.7M
$1.7M
Funding
Funding
3x
3x
Faster Loading Time
Faster Loading Time
4
4
Months (project length)
Months (project length)
$1.7M
Funding
3x
Faster
Loading Time
4
Months of
cooperation
Overview
Bonescreen is on a mission to detect osteoporosis through advanced AI analysis of CT scans
Bonescreen is on a mission to detect osteoporosis through advanced AI analysis of CT scans
Bonescreen is on a mission to detect osteoporosis through advanced AI analysis of CT scans
Industry
Industry
Healthcare / AI / Med-tech
Healthcare / AI / Med-tech
Market
Market
Europe
Europe
Deliverables
Deliverables
Branding / Website / Marketing Assets
Branding / Website / Marketing Assets
Problem
Bonescreen approached us with a tested and proven idea but no online presence and no branding. These gaps were holding them back from securing crucial funding for their growth.
Bonescreen approached us with a tested and proven idea but no online presence and no branding. These gaps were holding them back from securing crucial funding for their growth.
Bonescreen approached us with a tested and proven idea but no online presence and no branding. These gaps were holding them back from securing crucial funding for their growth.
No branding, no identity and lack of online presence
No branding, no identity and lack of online presence
Complicated technology that needed to be explained
Complicated technology that needed to be explained
Dificulties in talking to investors
Dificulties in talking to investors
Low credibility
Low credibility
Solution
Through extensive research and analysis, we crafted the perfect tone of voice for the Bonescreen brand.
Through extensive research and analysis, we crafted the perfect tone of voice for the Bonescreen brand.
Through extensive research and analysis, we crafted the perfect tone of voice for the Bonescreen brand.
Building on the new logo, we developed a comprehensive brand book that outlines the visual identity and provides clear guidelines for consistent representation across various contexts. The final step was delivering a fresh, modern website design with a seamless user experience. We also delivered collateral that was curcial for the Bonescreen team to use on the tradeshows and while talking to the investors.
We began with workshops to define user personas, understand the project, and set clear objectives. From there, we developed a sitemap and mapped out user journeys to ensure a smooth experience. Wireframes were created to structure the interface effectively. We crafted moodboards to establish the visual tone, then developed final layouts and a cohesive design system, ensuring consistency across the platform.
01
Creating a pleasant, warm, yet modern branding
Creating a pleasant, warm, yet modern branding
Creating a pleasant, warm, yet modern branding
02
Brand story-telling and customer journey mapping
Brand story-telling and customer journey mapping
Brand story-telling and customer journey mapping
03
Bulding a minimalist website, showcasing company's mission, team and med-tech solutions
04
Preparing professional collateral supporting sales and fund-raising activities
Preparing professional collateral supporting sales and fund-raising activities
Preparing professional collateral supporting sales and fund-raising activities
Process
01
Discovery
Workshops
Customer Journey Mapping
Competitor Analysis
02
Branding
Strategy
Moodboarding
Logo Design
Brand Guidelines
03
Wireframes
Wireframing
Prototyping
04
Design
Moodboards
UI Exploration
Final layouts
Design system
05
Development
Webflow implementation
QA
Integrations
Timeline
Project duration
Project duration
4
4
Months
Discovery
Branding
Wireframes
Design
Design System
Development
Result
We developed the visual and digital identity for a life-saving health-tech innovation
Creating a digital presence for a new brand is always a challenge, especially when it involves niche technology. We're honored to have laid the foundation for a groundbreaking innovation that will not only raise awareness but also transform patients' lives and improve their life expectancy
Creating a digital presence for a new brand is always a challenge, especially when it involves niche technology. We're honored to have laid the foundation for a groundbreaking innovation that will not only raise awareness but also transform patients' lives and improve their life expectancy
Creating digital presence for the product and its creators
Creating digital presence for the product and its creators
Creating investment opportunities
Creating investment opportunities
Increasing sales, thanks to demo-scheduling option at the website
Increasing sales, thanks to demo-scheduling option at the website
Testimonial
Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Co-Founder, Bonescreen
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well. They understood the project's needs and were able to translate them into deliverables that exceeded expectations.
Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
From idea to launch
without stress
Head office:
Sądowa 2/11
20-029 Lublin, Poland
Copyright © 2025. All rights reserved
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well. They understood the project's needs and were able to translate them into deliverables that exceeded expectations.
Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
From idea to launch
without stress
Head office:
Sądowa 2/11
20-029 Lublin,
Poland
Copyright © 2025. All rights reserved
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well. They understood the project's needs and were able to translate them into deliverables that exceeded expectations.
Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
From idea to launch
without stress
Head office:
Sądowa 2/11
20-029 Lublin, Poland
Copyright © 2025. All rights reserved