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Bonescreen: new visual
identity for a life-saving
startup

Prevention of bone health diseases

  • Med-tech
  • Healthcare
  • AI
Bonescreen business cards in orange and charcoal for Anjany Sekuboyina, Creative Director
Funding
$1.7M
Faster Loading Time
3x
Months (project length)
4

Overview

Bonescreen is on a mission to detect osteoporosis through advanced AI analysis of CT scans

Industry
Healthcare / AI / Med-tech
Market
Europe
Deliverables
Branding / Website / Marketing Assets

Problem

Bonescreen approached us with a tested and proven idea but no online presence and no branding. These gaps were holding them back from securing crucial funding for their growth.

  • No branding, no identity and lack of online presence

  • Complicated technology that needed to be explained

  • Difficulties in talking to investors

  • Low credibility

Bonescreen website hero: Building Prevention for Bone Health
Doctor pointing at a spine X-ray on a light screen
White Bonescreen logo on an orange background
  1. Overview
  2. Problem
  3. Solution
  4. Process
  5. Timeline
  6. Result

Solution

Through extensive research and analysis, we crafted the perfect tone of voice for the Bonescreen brand.

Building on the new logo, we developed a comprehensive brand book that outlines the visual identity and provides clear guidelines for consistent representation across various contexts. The final step was delivering a fresh, modern website design with a seamless user experience. We also delivered collateral that was crucial for the Bonescreen team to use on the tradeshows and while talking to the investors.

  1. Creating a pleasant, warm, yet modern branding

  2. Brand story-telling and customer journey mapping

  3. Building a minimalist website, showcasing company’s mission, team and med-tech solutions

  4. Preparing professional collateral supporting sales and fund-raising activities

Process

  1. Discovery

    • Workshops
    • Customer Journey Mapping
    • Competitor Analysis

  2. Branding

    • Strategy
    • Moodboarding
    • Logo Design
    • Brand Guidelines

  3. Wireframes

    • Wireframing
    • Prototyping

  4. Design

    • Moodboards
    • UI Exploration
    • Final layouts
    • Design system

  5. Development

    • Webflow implementation
    • QA
    • Integrations
Full-length Bonescreen homepage design with team photos and a Try bonescreen today call to action

Timeline

Project duration

4

Months

  1. DiscoveryVisux team memberVisux team memberVisux team member
  2. BrandingVisux team memberVisux team memberVisux team member
  3. WireframesVisux team memberVisux team member
  4. DesignVisux team memberVisux team member
  5. Design SystemVisux team member
  6. DevelopmentVisux team member
Bonescreen business cards on a grey textured surface
Open Bonescreen brand guidelines booklet with an orange cover
Spread of Bonescreen brand guideline pages: logo, spine illustration, colours and Satoshi typeface
  1. Overview
  2. Problem
  3. Solution
  4. Process
  5. Timeline
  6. Result

Result

We developed the visual and digital identity for a life-saving health-tech innovation

Creating a digital presence for a new brand is always a challenge, especially when it involves niche technology. We’re honored to have laid the foundation for a groundbreaking innovation that will not only raise awareness but also transform patients’ lives and improve their life expectancy

  • Creating digital presence for the product and its creators

  • Creating investment opportunities

  • Increasing sales, thanks to demo-scheduling option at the website

Folded Bonescreen letterhead on a grey surface

Testimonial

Their prompt responsiveness, value for money, and goal-oriented approach are commendable.

Anjany SekuboyinaAnjany SekuboyinaCo-Founder, Bonescreen
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