Match-Prime: Website redesign for a Prime of Prime liquidity provider
Match-Prime: Website redesign for a Prime of Prime liquidity provider
Match-Prime: Website redesign for a Prime of Prime liquidity provider
Turning a complex institutional liquidity offering into a clear, credible and distinctive digital experience.
Turning a complex institutional liquidity offering into a clear, credible and distinctive digital experience.
Finance
Fintech
Fintech
B2B
B2B
24+
24+
Designed screens
3+
3+
Months of cooperation
24+
Designed screens
3+
Designed
screens
Overview
Match-Prime provides institutional-grade liquidity and technology for regulated brokers worldwide.
Match-Prime provides institutional-grade liquidity and technology for regulated brokers worldwide.
Match-Prime provides institutional-grade liquidity and technology for regulated brokers worldwide.
Industry
Industry
Finance / Fintech / Liquidity
Finance / Fintech / Liquidity
Market
Market
Global
Global
Deliverables
Deliverables
UX/UI Design / Website Design
UX/UI Design / Website Design
UX/UI Design / Website Design
Problem
Our challenge was to translate a highly technical product into a website that would be easy to understand for brokers, while maintaining the credibility and precision expected from an institutional financial brand.
Our challenge was to translate a highly technical product into a website that would be easy to understand for brokers, while maintaining the credibility and precision expected from an institutional financial brand.
Clearly communicate a complex liquidity and technology offering
Clearly communicate a complex liquidity and technology offering
Build trust with a professional, regulated B2B audience
Build trust with a professional, regulated B2B audience
Differentiate Match-Prime in a visually conservative financial market
Differentiate Match-Prime in a visually conservative financial market
Create a flexible visual system that could easely scale
Create a flexible visual system that could easely scale
Solution
We worked closely with the Match-Prime team to understand how their liquidity infrastructure works, what matters most to brokers and where the company has a genuine advantage over other liquidity providers.
We worked closely with the Match-Prime team to understand how their liquidity infrastructure works, what matters most to brokers and where the company has a genuine advantage over other liquidity providers.
Instead of presenting Match-Prime through generic financial claims, we built the website around a clear positioning: Resilient Liquidity. Stress-tested. This idea became the foundation for the content structure, visual language and the way product benefits are communicated throughout the website.
We designed and built a new website in Webflow, based on a comprehensive design system and insights gathered during product-strategy workshops with the client.
The information architecture was restructured to guide visitors smoothly through Services, Case Studies, and Contact sections. The design system ensures consistency and scalability for future expansions.
01
Understanding the product and audience
02
Creating a clear information architecture
03
Building a distinctive visual language
04
Designing a scalable system
Process
01
Discovery
Workshops
Competitor Analysis
02
Wireframes
Wireframing
Prototyping
UX exploration
03
Design
Moodboards
UI Exploration
Design system
Final layouts
04
No-Code Development
Webflow website implementation
Timeline
Project duration
Project duration
3+
Months
Discovery
Wireframes
Design
Development
Result
The redesigned website gives Match-Prime a much clearer way to communicate its liquidity, technology and execution capabilities to professional brokers.
The new website clearly communicatesLVL UP Commerce’s positioning as a strategic marketplace partner and improves both navigation and storytelling consistency.
The new website clearly communicates LVL UP Commerce’s positioning as a strategic marketplace partner and improves both navigation and storytelling consistency.
The result is a scalable website that feels more distinctive, more credible and much closer to the level of the institutional product Match-Prime provides.
The new LVL UP Commerce website delivers a cohesive and professional brand experience - from the first impression to in-depth exploration of services and case studies. It clearly presents the agency as an expert, credible, and data-driven partner for marketplace growth.
The consistent visual language and refined design system strengthen trust while reinforcing LVL UP Commerce's position as a strategic leader in the evolving e-commerce landscape.
Created a clear positioning around resilient, stress-tested liquidity
Created a clear positioning around resilient, stress-tested liquidity
Introduced real execution data as part of the brand narrative
Introduced real execution data as part of the brand narrative
Created a scalable design system for future website development
Created a scalable design system for future website development
Built a distinctive visual language for Match-Prime
Built a distinctive visual language for Match-Prime
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well. They understood the project's needs and were able to translate them into deliverables that exceeded expectations.
Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
From idea to launch
without stress
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well. They understood the project's needs and were able to translate them into deliverables that exceeded expectations.
Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
From idea to launch
without stress
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well. They understood the project's needs and were able to translate them into deliverables that exceeded expectations.
Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy