Reali: simplifying the
Reali: simplifying the customization
customization
Custom-printed workwear with in-house customization
Clothing
Clothing
E-commerce
E-commerce
2500+
2500+
Products in offer
175+
175+
Designed screens
5
5
Months of cooperation
2500+
Designed
screens
175+
Different
platforms
5
Months of
cooperation
Overview
Reali is an Australian company specializing in custom-printed workwear, offering in-house
customization services across multiple facilities to ensure consistent and fast branding.
Reali is an Australian company specializing in custom-printed workwear, offering in-house customization services across multiple facilities to ensure consistent and fast branding.
Reali is an Australian company specializing in custom-printed workwear, offering in-house customization services across multiple facilities to ensure consistent and fast branding.
Industry
Industry
E-commerce/ Clothing/ Customization
E-commerce/ Clothing/ Customization
Market
Market
Australia
Australia
Deliverables
Deliverables
Desktop App / Website
Desktop App / Website
Problem
Reali, an Australian leader in custom-printed workwear for businesses, approached Visux with two primary goals: redesigning their outdated desktop app used for order placement and customization, and revamping their old, unappealing website and marketing materials.
Reali, an Australian leader in custom-printed workwear for businesses, approached Visux with two primary goals: redesigning their outdated desktop app used for order placement and customization, and revamping their old, unappealing website and marketing materials.
Reali, an Australian leader in custom-printed workwear for businesses, approached Visux with two primary goals: redesigning their outdated desktop app used for order placement and customization, and revamping their old, unappealing website and marketing materials.
Their existing app was overly complex and difficult to use, leading to inefficiencies and frustration for their clients. Reali needed a complete visual and functional overhaul to enhance user experience and align their digital presence with the quality of their services.
Their existing app was overly complex and difficult to use, leading to inefficiencies and frustration for their clients. Reali needed a complete visual and functional overhaul to enhance user experience and align their digital presence with the quality of their services.
Outdated app made order placement overly complex
Outdated app made order placement overly complex
Website lacked visual appeal
Website lacked visual appeal
Marketing materials were inconsistent
Marketing materials were inconsistent
Need for a modern design to streamline user experience
Need for a modern design to streamline user experience
Solution
Visux took a comprehensive approach, beginning with workshops to understand the specific needs of Reali’s users and their order customization workflows. We focused on simplifying the desktop app’s user journey, reducing complexity, and making the customization process intuitive.
Visux took a comprehensive approach, beginning with workshops to understand the specific needs of Reali’s users and their order customization workflows. We focused on simplifying the desktop app’s user journey, reducing complexity, and making the customization process intuitive.
Visux took a comprehensive approach, beginning with workshops to understand the specific needs of Reali’s users and their order customization workflows. We focused on simplifying the desktop app’s user journey, reducing complexity, and making the customization process intuitive.
Wireframes and prototypes were developed to validate usability improvements and ensure that the new design met user expectations.
In parallel, we redesigned Reali’s website to reflect their expertise and professionalism, creating a clean, modern interface that aligns with their brand. We also updated their marketing materials to ensure consistency across all touchpoints. The new website highlights their core offerings, including in-house customization, their exclusive Eureka Safety brand, and national coverage, emphasizing speed, consistency, and quality.
Wireframes and prototypes were developed to validate usability improvements and ensure that the new design met user expectations. In parallel, we redesigned Reali’s website to reflect their expertise and professionalism, creating a clean, modern interface that aligns with their brand. We also updated their marketing materials to ensure consistency across all touchpoints. The new website highlights their core offerings, including in-house customization, their exclusive Eureka Safety brand, and national coverage, emphasizing speed, consistency, and quality.
01
Conducted workshops to understand user needs and simplify the workflows
Conducted workshops to understand user needs and simplify the workflows
Conducted workshops to understand user needs and simplify the workflows
02
Created intuitive interface to streamline complex processes
Created intuitive interface to streamline complex processes
Created intuitive interface to streamline complex processes
03
Proposed professional design that aligns with Reali’s brand identity
Proposed professional design that aligns with Reali’s brand identity
Proposed professional design that aligns with Reali’s brand identity
04
Created cohesive marketing materials
Created cohesive marketing materials
Created cohesive marketing materials
Process
01
Discovery
Workshops
Customer Journey Mapping
Competitor Analysis
02
Wireframes
Wireframing
Prototyping
03
Design
Moodboards
UI Exploration
Final layouts
Design system
Timeline
Project duration
Project duration
5
5
Months
Discovery
Wireframes
Design
Design System
Result
The result was a transformed digital experience for Reali and their clients.
The result was a transformed digital experience for Reali and their clients.
The result was a transformed digital experience for Reali and their clients.
The redesigned desktop app is intuitive, user-friendly, and streamlined, allowing clients to place and customize orders with ease. The new website presents Reali as a modern, reliable partner, showcasing their expertise in workwear customization and reinforcing their competitive edge. The updated marketing materials provide a consistent and professional brand image, positioning Reali for continued success in the Australian market.
The redesigned desktop app is intuitive, user-friendly, and streamlined, allowing clients to place and customize orders with ease. The new website presents Reali as a modern, reliable partner, showcasing their expertise in workwear customization and reinforcing their competitive edge. The updated marketing materials provide a consistent and professional brand image, positioning Reali for continued success in the Australian market.
Seamless, user-friendly experience, making order placement and customization intuitive and efficient
Seamless, user-friendly experience, making order placement and customization intuitive and efficient
The revamped website highlights Reali’s expertise and professionalism, elevating their brand image
The revamped website highlights Reali’s expertise and professionalism, elevating their brand image
Cohesive marketing materials ensure consistent communication of Reali’s value
Cohesive marketing materials ensure consistent communication of Reali’s value
Testimonial
“The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.”
“The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.”
“The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.”
Tiffany Brown
Head of Sales & Marketing
expertise
driven by
,proven
by numbers
Results
Rating on Clutch
Years in the industry
mln raised funds
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well.
They understood the project's needs and were able to translate them into deliverables that exceeded expectations.
Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
Head office:
Sądowa 2/11
20-029 Lublin, Poland
Copyright © 2025. All rights reserved
expertise,
driven by
proven by numbers
Results
Rating on
Clutch
Years in the
industry
mln raised
funds
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well.
They understood the project's needs and were able to translate them into deliverables that exceeded expectations.Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
Head office:
Sądowa 2/11
20-029 Lublin,
Poland
Copyright © 2025. All rights reserved
expertise
driven by
,proven
by numbers
Results
Rating on Clutch
Years in the industry
mln raised funds
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well.
They understood the project's needs and were able to translate them into deliverables that exceeded expectations.Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
Head office:
Sądowa 2/11
20-029 Lublin, Poland
Copyright © 2025. All rights reserved