Brand24: boosting
Brand24: boosting conversion rates by 4.7% for a marketing giant
conversion
conversion
rates by 4.7%
for a marketing giant
Social media monitoring tool
Marketing
Marketing
Marketing
Marketing
SaaS
SaaS
4k+
4k+
B2B Clients
4.7%
4.7%
Conversion Growth
30k
30k
New registered accounts
4k+
B2B Clients
4.7%
Designed
screens
30k
Months of
cooperation
Overview
Brand24 is the go-to social media listening tool, offering detailed insights into brand recognition, web & social media presence, and public relations
Brand24 is the go-to social media listening tool, offering detailed insights into brand recognition, web & social media presence, and public relations
Brand24 is the go-to social media listening tool, offering detailed insights into brand recognition, web & social media presence, and public relations
Industry
Industry
Marketing / Social media / PR
Marketing / Social media / PR
Market
Market
Global
Global
Deliverables
Deliverables
Website / Ongoing Support
Website / Ongoing Support
Problem
The client approached us with a goal to increase sales conversions and secure new investments while expanding their reach in the global market. Our challenge was to enhance an already valued and popular tool, bringing out its full potential.
The client approached us with a goal to increase sales conversions and secure new investments while expanding their reach in the global market. Our challenge was to enhance an already valued and popular tool, bringing out its full potential.
The client approached us with a goal to increase sales conversions and secure new investments while expanding their reach in the global market. Our challenge was to enhance an already valued and popular tool, bringing out its full potential.
Website requiring a long-due refresh
Website requiring a long-due refresh
Pressure from the investors to increase sales
Pressure from the investors to increase sales
Big potential blocked by technical and UX issues
Big potential blocked by technical and UX issues
No internal resources to begin a new chapter
No internal resources to begin a new chapter
Solution
Deep data analysis backed by big know-how and experience. We started with a thorough audit of the existing website, which was due for replacement, along with heatmap and heuristic analysis.
Deep data analysis backed by big know-how and experience. We started with a thorough audit of the existing website, which was due for replacement, along with heatmap and heuristic analysis.
Deep data analysis backed by big know-how and experience. We started with a thorough audit of the existing website, which was due for replacement, along with heatmap and heuristic analysis.
Following that, we conducted an in-depth workshop to uncover the product’s full potential through improved UX and a fresh design. Thanks to seamless communication and a strong feedback loop, we collaboratively developed wireframes, which led to an exploration of design possibilities to establish the creative direction. The final step was crafting and implementing all the layouts. This challenging and inspiring project evolved into an ongoing collaboration, which continues to this day.
We began with workshops to define user personas, understand the project, and set clear objectives. From there, we developed a sitemap and mapped out user journeys to ensure a smooth experience. Wireframes were created to structure the interface effectively. We crafted moodboards to establish the visual tone, then developed final layouts and a cohesive design system, ensuring consistency across the platform.
01
Old website and analytics audit
Old website and analytics audit
Old website and analytics audit
02
Creating user experience oriented on sales
Creating user experience oriented on sales
Creating user experience oriented on sales
03
Designing a minimalist yet compelling website that will help build more trust
Designing a minimalist yet compelling website that will help build more trust
Designing a minimalist yet compelling website that will help build more trust
04
Ongoing support that ensures business performance is constant
Ongoing support that ensures business performance is constant
Ongoing support that ensures business performance is constant
Process
01
Discovery
Workshops
Defining Personas
Competitor Analysis
02
Wireframes
Wireframing
Prototyping
03
Design
Moodboards
UI Exploration
Final layouts
Design system
Timeline
Project duration
Project duration
24+
24+
Months (ongoing cooperation)
Discovery
Wireframes
Design
Design System
Result
A 4.7% increase in sales conversion. Our work led to a game-changing redesign, increasing Brand24's website conversion rate from 16.8% to a remarkable 21.5%.
A 4.7% increase in sales conversion. Our work led to a game-changing redesign, increasing Brand24's website conversion rate from 16.8% to a remarkable 21.5%.
A 4.7% increase in sales conversion. Our work led to a game-changing redesign, increasing Brand24's website conversion rate from 16.8% to a remarkable 21.5%.
This added over 10,000 new accounts each year, proving just how powerful smart design can be. What’s even more impressive is that, despite a modest investment in design, sales skyrocketed. It goes to show that the small amount spent on design delivered a huge return, with Brand24 enjoying significant growth as a result.
This added over 10,000 new accounts each year, proving just how powerful smart design can be. What’s even more impressive is that, despite a modest investment in design, sales skyrocketed. It goes to show that the small amount spent on design delivered a huge return, with Brand24 enjoying significant growth as a result.
New, clear structure, and CTA hierarchy
New, clear structure, and CTA hierarchy
Introduction of animations to highlight product features
Introduction of animations to highlight product features
Well-crafted copy accompanied by proper visuals
Well-crafted copy accompanied by proper visuals
Testimonial
"Their responsiveness, world-class design skills, and ease of communication were impressive."
"Their responsiveness, world-class design skills, and ease of communication were impressive."
"Their responsiveness, world-class design skills, and ease of communication were impressive."
Michał Sadowski
CEO, Brand24
expertise
driven by
,proven
by numbers
Results
Rating on Clutch
Years in the industry
mln raised funds
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well.
They understood the project's needs and were able to translate them into deliverables that exceeded expectations.
Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
Warsaw office:
Odolańska 56,
02-562 Warsaw, Poland
Head office:
Sądowa 2/11
20-029 Lublin, Poland
expertise,
driven by
proven by numbers
Results
Rating on
Clutch
Years in the
industry
mln raised
funds
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well.
They understood the project's needs and were able to translate them into deliverables that exceeded expectations.Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
Warsaw office:
Odolańska 56,
02-562 Warsaw,
Poland
Head office:
Sądowa 2/11
20-029 Lublin,
Poland
expertise
driven by
,proven
by numbers
Results
Rating on Clutch
Years in the industry
mln raised funds
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well.
They understood the project's needs and were able to translate them into deliverables that exceeded expectations.Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
Warsaw office:
Odolańska 56,
02-562 Warsaw, Poland
Head office:
Sądowa 2/11
20-029 Lublin, Poland