Mixverse: a revolutionary Swiss projection AR glasses brand built
Mixverse: a revolutionary Swiss projection AR glasses brand built from scratch
from scratch
The next computing platform is coming soon
AR
AR
Wearable
Wearable
Future tech
Future tech
Overview
Mixverse is a Swiss technology company developing intelligent AR glasses that use pupil-directed retinal projection. It will be the first eyewear to solve the accommodation-vergence conflict.
Mixverse is a Swiss technology company developing intelligent AR glasses that use pupil-directed retinal projection. It will be the first eyewear to solve the accommodation-vergence conflict.
Mixverse is a Swiss technology company developing intelligent AR glasses that use pupil-directed retinal projection. It will be the first eyewear to solve the accommodation-vergence conflict.
Industry
Industry
AR Technology
AR Technology
AR Technology
Market
Market
Global
Global
Deliverables
Deliverables
Full Branding / Website / Development / Collateral
Full Branding / Website / Development / Collateral
Full Branding / Website / Development / Collateral
Problem
Mixverse has been developing breakthrough retinal display technology but needed a clear way to communicate its vision to investors and partners.
Mixverse has been developing breakthrough retinal display technology but needed a clear way to communicate its vision to investors and partners.
Mixverse has been developing breakthrough retinal display technology but needed a clear way to communicate its vision to investors and partners.
As a Swiss deep-tech company building human-centric eyewear for the post-smartphone era, Mixverse operates in a highly complex space combining optics, AI, XR and vision science. The technology is advanced, the category is emerging, and the narrative required both precision and ambition.
The challenge was to transform deep technical innovation into a structured, investor-ready story that explains why Mixverse is not just another AR company, but a new computing paradigm.
As a Swiss deep-tech company building human-centric eyewear for the post-smartphone era, Mixverse operates in a highly complex space combining optics, AI, XR and vision science. The technology is advanced, the category is emerging, and the narrative required both precision and ambition.
The challenge was to transform deep technical innovation into a structured, investor-ready story that explains why Mixverse is not just another AR company, but a new computing paradigm.
Explaining complex retinal projection technology in a clear way
Explaining complex retinal projection technology in a clear way
Positioning Mixverse beyond VR and AR competitors
Positioning Mixverse beyond VR and AR competitors
Structuring visionary thinking into an investor-ready narrative
Structuring visionary thinking into an investor-ready narrative
Balancing technical credibility with strategic clarity
Balancing technical credibility with strategic clarity
Developing marketing assets and brand guidelines to ensure consistent communication
Developing marketing assets and brand guidelines to ensure consistent communication
Solution
We translated an early-stage deep-tech vision into a tangible brand, product narrative and global launch presence.
We translated an early-stage deep-tech vision into a tangible brand, product narrative and global launch presence.
We translated an early-stage deep-tech vision into a tangible brand, product narrative and global launch presence.
We worked closely with Dr. Ali Mizani to deeply understand the patented retinal technology and long-term ambition behind Mixverse. Through intensive workshops and document analysis, we distilled complex optics and AI innovation into a clear strategic story.
Since the hardware was still in development, we used multiple tools to explore and visualize early product concepts, creating a prototype direction that reflects the futuristic nature of the technology. The patent is secured and the science is proven, but the final product is still evolving.
We built a minimal, futuristic brand identity aligned with Swiss precision and sci-fi aesthetics, developed two website directions, and iterated toward a refined final version. For their major Las Vegas trade show debut, we delivered a complete launch package from booth design to printed materials and video production.
We worked closely with Dr. Ali Mizani to deeply understand the patented retinal technology and long-term ambition behind Mixverse. Through intensive workshops and document analysis, we distilled complex optics and AI innovation into a clear strategic story.
Since the hardware was still in development, we used multiple tools to explore and visualize early product concepts, creating a prototype direction that reflects the futuristic nature of the technology. The patent is secured and the science is proven, but the final product is still evolving.
We built a minimal, futuristic brand identity aligned with Swiss precision and sci-fi aesthetics, developed two website directions, and iterated toward a refined final version. For their major Las Vegas trade show debut, we delivered a complete launch package from booth design to printed materials and video production.
01
Workshops
Workshops
Workshops
02
Branding
Branding
Branding
03
Website & Product design
Website & Product design
Website & Product design
04
Pitch deck
Pitch deck
Pitch deck
05
Marketing materials
Marketing materials
Marketing materials
06
Trade show assets
Trade show assets
Trade show assets
Process
01
Discovery
Workshops
Competitor Analysis
Brand and product positioning
02
Branding
Visual identity development
Logo design
Brand guidelines
03
UX & Structure
Website architecture
Wireframing
04
Design
Moodboards
UI Exploration
Final layouts
Design system
Social media assets
Investor Pitch-deck
Video preparation
Trade show assets
05
No-Code Development
Webflow implementation
Timeline
Project duration
Project duration
2
2
Months
Discovery
Branding
Wireframes
Design & 3D renders
No-Code Development
Result
A dynamic global debut and a strong foundation for long-term growth.
A dynamic global debut and a strong foundation for long-term growth.
Mixverse launched to the world with a cohesive, professional presence from day one. At a major Las Vegas tech trade show, exhibiting alongside global industry leaders, the brand stood confidently in a highly competitive environment.
The unified narrative across booth, website, video, and investor deck created clarity around a complex deep-tech product. Instead of looking like an early-stage prototype company, Mixverse presented itself as a category-defining innovation in the making.
This is only the beginning. The technology will evolve, the product will mature, and the brand is now positioned to grow alongside it.
Mixverse launched to the world with a cohesive, professional presence from day one. At a major Las Vegas tech trade show, exhibiting alongside global industry leaders, the brand stood confidently in a highly competitive environment.
The unified narrative across booth, website, video, and investor deck created clarity around a complex deep-tech product. Instead of looking like an early-stage prototype company, Mixverse presented itself as a category-defining innovation in the making.
This is only the beginning. The technology will evolve, the product will mature, and the brand is now positioned to grow alongside it.
A confident global launch in front of industry leaders and investors
A confident global launch in front of industry leaders and investors
Increased brand awareness in the AR and deep-tech ecosystem
Increased brand awareness in the AR and deep-tech ecosystem
A professional, world-class presence from day one
A professional, world-class presence from day one
A clear strategic narrative supporting fundraising and partnerships
A clear strategic narrative supporting fundraising and partnerships
A scalable brand and communication system for future growth
A scalable brand and communication system for future growth
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well. They understood the project's needs and were able to translate them into deliverables that exceeded expectations.
Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
From idea to launch
without stress
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well. They understood the project's needs and were able to translate them into deliverables that exceeded expectations.
Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy
From idea to launch
without stress
5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well. They understood the project's needs and were able to translate them into deliverables that exceeded expectations.
Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly with our team in order to execute the new design. Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy