Mixverse: a revolutionary Swiss projection AR glasses brand built

As a Swiss deep-tech company building human-centric eyewear for the post-smartphone era, Mixverse operates in a highly complex space combining optics, AI, XR and vision science. The technology is advanced, the category is emerging, and the narrative required both precision and ambition.

The challenge was to transform deep technical innovation into a structured, investor-ready story that explains why Mixverse is not just another AR company, but a new computing paradigm.

Explaining complex retinal projection technology in a clear way

Positioning Mixverse beyond VR and AR competitors

Structuring visionary thinking into an investor-ready narrative

Balancing technical credibility with strategic clarity

Developing marketing assets and brand guidelines to ensure consistent communication

Solution

We translated an early-stage deep-tech vision into a tangible brand, product narrative and global launch presence.

We worked closely with Dr. Ali Mizani to deeply understand the patented retinal technology and long-term ambition behind Mixverse. Through intensive workshops and document analysis, we distilled complex optics and AI innovation into a clear strategic story.

Since the hardware was still in development, we used multiple tools to explore and visualize early product concepts, creating a prototype direction that reflects the futuristic nature of the technology. The patent is secured and the science is proven, but the final product is still evolving.

We built a minimal, futuristic brand identity aligned with Swiss precision and sci-fi aesthetics, developed two website directions, and iterated toward a refined final version. For their major Las Vegas trade show debut, we delivered a complete launch package from booth design to printed materials and video production.

Workshops

Branding

Website & Product design

Pitch deck

Marketing materials

Trade show assets

Process

Discovery

Workshops

Competitor Analysis

Brand and product positioning

Branding

Visual identity development

Logo design

Brand guidelines

UX & Structure

Website architecture

Wireframing

Design

Moodboards

UI Exploration

Final layouts

Design system

Social media assets

Investor Pitch-deck

Video preparation

Trade show assets

No-Code Development

Webflow implementation

Timeline

Project duration

Months

Discovery

Branding

Wireframes

Design & 3D renders

No-Code Development

A dynamic global debut and a strong foundation for long-term growth.

Mixverse launched to the world with a cohesive, professional presence from day one. At a major Las Vegas tech trade show, exhibiting alongside global industry leaders, the brand stood confidently in a highly competitive environment.

The unified narrative across booth, website, video, and investor deck created clarity around a complex deep-tech product. Instead of looking like an early-stage prototype company, Mixverse presented itself as a category-defining innovation in the making.  

This is only the beginning. The technology will evolve, the product will mature, and the brand is now positioned to grow alongside it.

A confident global launch in front of industry leaders and investors

Increased brand awareness in the AR and deep-tech ecosystem

A professional, world-class presence from day one

A clear strategic narrative supporting fundraising and partnerships

A scalable brand and communication system for future growth

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5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well. They understood the project's needs and were able to translate them into deliverables that exceeded expectations.
Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease   of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly  with our team in order to execute the new design.  Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy

From idea to launch
without stress

Book a call

5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well. They understood the project's needs and were able to translate them into deliverables that exceeded expectations.
Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease   of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly  with our team in order to execute the new design.  Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy

From idea to launch
without stress

Book a call

5.0
They had the right design skills but also allowed for our team to play a large role in the process of ideation. They were willing to really understand the needs of the client.
Julie Lee
Injective
5.0
The client was impressed with the modern and professional website built by visux.net. The team implemented the project with outstanding quality and created designs that aligned with the clients goals.
Janina Vinklere
Ficas
5.0
Visux provided quick iterations based on users' feedback and communicated very well. They understood the project's needs and were able to translate them into deliverables that exceeded expectations.
Maxim Shen
Mosaic Markets / AntiCapital
5.0
Their responsiveness, world-class design skills, and ease   of communication were impressive. Overall, their responsiveness, design prowess, and customer service were top-notch.
Michał Sadowski
Brand24
5.0
Their team was well-organized, timely, responsive, professional, and easy to work with. They also ensure accessible communication through email, messaging apps, and virtual meetings.
Ethan Siegel
GenHealth.ai
5.0
The service provider is highly proactive and ensures excellent project management and communication via Slack. Their prompt responsiveness, value for money, and goal-oriented approach are commendable.
Anjany Sekuboyina
Bonescreen
5.0
Visux efforts were met with positive acclaim, meeting the client's expectations. They communicated frequently and promptly via Slack, ensuring an effective workflow. Their clear processes and precision were hallmarks of their work.
Damien Pucheu
Exorde Labs
5.0
The team met the client’s expectations and delivered tasks on time. Moreover, their members were responsive and efficient. They also fully understood the client’s needs and offered creative solutions for issues they encountered.
Tiffany Brown
Reali Supply
5.0
The agency worked perfectly  with our team in order to execute the new design.  Outcome was 50% better time on the app.
Alex Circei
Waydev
5.0
It was smooth and easy. They streamlined seamless communication and management style. Overall, their customer service was the highlight of the engagement.
Henry Popiolek
Staze
5.0
Well-organized project management approach and the ability to communicate proactively. Visux's deliverables were a great fit for the client's brand guides and were pixel perfect.
Kees van den Bos
Consent Stack
5.0
The client was highly satisfied with the results of the engagement; visux.net delivered on time and within budget. They also communicated effectively.
Jes Kirkwood
Citeworthy

From idea to launch
without stress

Book a call

Mixverse is a Swiss technology company developing intelligent AR glasses that use pupil-directed retinal projection. It will be the first eyewear to solve the accommodation-vergence conflict.

Mixverse is a Swiss technology company developing intelligent AR glasses that use pupil-directed retinal projection. It will be the first eyewear to solve the accommodation-vergence conflict.

We translated an early-stage deep-tech vision into a tangible brand, product narrative and global launch presence.

We translated an early-stage deep-tech vision into a tangible brand, product narrative and global launch presence.

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