Trasti: Bringing insurance

Trasti: Bringing insurance claims into the Digital Era

Digital Era

claims into the

Trasti is a modern insurer focused on fast, paperless, and user-friendly car insurance.

Insurtech

Insurtech

AI

AI

Digitalization

Digitalization

Trasti: Bringing insurance 
claims into the Digital Era
Trasti: Bringing insurance 
claims into the Digital Era
Trasti: Bringing insurance 
claims into the Digital Era

300 000+

300 000+

Clients acquired

150+

150+

Designed screens

11+

11+

Months of ongoing cooperation

300 000+

Clients acquired

150+

Designed

screens

11+

Months of ongoing cooperation

Overview

Trasti is a state-of-the-art insure-tech on a mission to simplify car insurance claims. Forget paperwork, stress, and long waits. Your case will be solved in blink of an eye.

Trasti is a state-of-the-art insure-tech on a mission to simplify car insurance claims. Forget paperwork, stress, and long waits. Your case will be solved in blink of an eye.

Trasti is a state-of-the-art insure-tech on a mission to simplify car insurance claims. Forget paperwork, stress, and long waits. Your case will be solved in blink of an eye.

Industry

Industry

Insurance/Claims management/Insurtech

Insurance/Claims management/Insurtech

Market

Market

EU+Swtizerland

EU+Swtizerland

Deliverables

Deliverables

AI assistant / Website / Communication / Internal

AI assistant / Website / Communication / Internal

AI assistant / Website / Communication / Internal

Problem

The previous claims process was typical of the industry—manual, paperwork-heavy, and not built with today’s digital user in mind. It left users unsure of the next step and offered little guidance or transparency.

The previous claims process was typical of the industry—manual, paperwork-heavy, and not built with today’s digital user in mind. It left users unsure of the next step and offered little guidance or transparency.

Trasti needed a fully digital, intuitive solution that streamlined the entire claims process, enhanced communication, and ensured transparency for customers.

A complex, manual claims process that overwhelmed users

A complex, manual claims process that overwhelmed users

Paper-based documentation led to slow and error-prone handling

Paper-based documentation led to slow and error-prone handling

No digital support or step-by-step guidance during the claims journey

No digital support or step-by-step guidance during the claims journey

Lack of status updates left users feeling lost and uninformed

Lack of status updates left users feeling lost and uninformed

Trasti web design
Trasti web design
Trasti web design
Trasti Visuals
Trasti Visuals
Trasti Visuals
Tratsi design
Tratsi design
Tratsi design

Solution

Visux partnered with Trasti to build a fully digital claims ecosystem. While the centerpiece of this ecosystem is Bianka, the AI-powered claims assistant explored in detail here, the broader transformation included overhauling Trasti’s communication flows, documentation, brand presentation and of course a complex website.

Visux partnered with Trasti to build a fully digital claims ecosystem. While the centerpiece of this ecosystem is Bianka, the AI-powered claims assistant explored in detail here, the broader transformation included overhauling Trasti’s communication flows, documentation, brand presentation and of course a complex website.

We introduced digital insurance certificates that work with Apple Wallet and QR codes, and redefined how Trasti communicates with its users—delivering a full suite of updated emails, landing pages, and marketing visuals, all built on a clean, consistent visual system.

Our approach followed a structured design process, ensuring that every stage contributed to an optimized and seamless digital transformation for Trasti. We began with Discovery & Research, conducting in-depth workshops, analyzing business processes, and mapping user journeys to clearly define Trasti’s goals and identify key pain points. With these insights, we moved to Design & Prototyping, where we developed high-fidelity wireframes, conducted usability tests, and built a scalable design system that could evolve with Trasti’s needs. 


Continuous iteration based on real user feedback allowed us to refine and perfect the user experience. Finally, in the Implementation & Optimization phase, we integrated the new solutions into Trasti’s existing systems, optimized UX for efficiency and accessibility, and provided ongoing support to ensure smooth adoption and long-term success.

We introduced digital insurance certificates that work with Apple Wallet and QR codes, and redefined how Trasti communicates with its users—delivering a full suite of updated emails, landing pages, and marketing visuals, all built on a clean, consistent visual system.

Our approach followed a structured design process, ensuring that every stage contributed to an optimized and seamless digital transformation for Trasti. We began with Discovery & Research, conducting in-depth workshops, analyzing business processes, and mapping user journeys to clearly define Trasti’s goals and identify key pain points. With these insights, we moved to Design & Prototyping, where we developed high-fidelity wireframes, conducted usability tests, and built a scalable design system that could evolve with Trasti’s needs. 




Continuous iteration based on real user feedback allowed us to refine and perfect the user experience. Finally, in the Implementation & Optimization phase, we integrated the new solutions into Trasti’s existing systems, optimized UX for efficiency and accessibility, and provided ongoing support to ensure smooth adoption and long-term success.

We introduced digital insurance certificates that work with Apple Wallet and QR codes, and redefined how Trasti communicates with its users—delivering a full suite of updated emails, landing pages, and marketing visuals, all built on a clean, consistent visual system.

Our approach followed a structured design process, ensuring that every stage contributed to an optimized and seamless digital transformation for Trasti. We began with Discovery & Research, conducting in-depth workshops, analyzing business processes, and mapping user journeys to clearly define Trasti’s goals and identify key pain points. With these insights, we moved to Design & Prototyping, where we developed high-fidelity wireframes, conducted usability tests, and built a scalable design system that could evolve with Trasti’s needs. 



Continuous iteration based on real user feedback allowed us to refine and perfect the user experience. Finally, in the Implementation & Optimization phase, we integrated the new solutions into Trasti’s existing systems, optimized UX for efficiency and accessibility, and provided ongoing support to ensure smooth adoption and long-term success.

01

Client workshops, business process mapping, user journey analysis, and requirement gathering

Client workshops, business process mapping, user journey analysis, and requirement gathering

Client workshops, business process mapping, user journey analysis, and requirement gathering

02

High-fidelity wireframes, user testing, and a scalable design system built for iteration

High-fidelity wireframes, user testing, and a scalable design system built for iteration

High-fidelity wireframes, user testing, and a scalable design system built for iteration

03

Scalable design system development to ensure a consistent and future-proof digital ecosystem

Scalable design system development to ensure a consistent and future-proof digital ecosystem

Scalable design system development to ensure a consistent and future-proof digital ecosystem

04

System integrations, UX refinements, and ongoing collaboration for future enhancements

System integrations, UX refinements, and ongoing collaboration for future enhancements

System integrations, UX refinements, and ongoing collaboration for future enhancements

Process

01

Discovery

Workshops

Customer Journey Mapping

Competitor Analysis

02

Wireframes

Wireframing

Prototyping

03

Design

Moodboards

UI Exploration

Final layouts

Design system

04

Development

Framer implementation

CMS configuration

Animation

Trasti Web Design Screens
Trasti Web Design Screens
Trasti Web Design Screens
Trasti Web Design Screens
Trasti Web Design Screens
Trasti Web Design Screens

Timeline

Project duration

Project duration

11+

11+

Months of ongoing cooperation

Discovery

Katia
Ruslan

Wireframes

Design

Ruslan
Natalia

Development

Trasti Details Screenshot
Trasti Details Screenshot
Trasti Details Screenshot

Result

What used to be a stressful, time-consuming process is now smart, seamless, and mobile-first. Users can submit claims in minutes, get instant updates, and manage everything digitally—from documents to support.

What used to be a stressful, time-consuming process is now smart, seamless, and mobile-first. Users can submit claims in minutes, get instant updates, and manage everything digitally—from documents to support.

The transformation goes beyond just UX—Trasti now stands out in the insurtech space with a product experience that’s intuitive, polished, and fully aligned with their bold vision.

And the feedback? Overwhelmingly positive—from users and the internal team.

This isn’t just a redesign. It’s what insurance should feel like in 2025.

Visux is proud to be part of it—and we're just getting started.

The transformation goes beyond just UX—Trasti now stands out in the insurtech space with a product experience that’s intuitive, polished, and fully aligned with their bold vision.

And the feedback? Overwhelmingly positive—from users and the internal team.

This isn’t just a redesign. It’s what insurance should feel like in 2025.

Visux is proud to be part of it—and we're just getting started.

Digital insurance documents – including QR-based certificates integrated with Apple Wallet

Digital insurance documents – including QR-based certificates integrated with Apple Wallet

Streamlined communication system – redesigned emails, landing pages, and a consistent brand voice

Streamlined communication system – redesigned emails, landing pages, and a consistent brand voice

Marketing and UX assets – explainer animations, social graphics, and updated documentation

Marketing and UX assets – explainer animations, social graphics, and updated documentation

A scalable design system – to support future product and content expansion

A scalable design system – to support future product and content expansion

Trasti Designs
Trasti Designs
Trasti Designs
Trasti Designs
Trasti Designs
Trasti Designs

Testimonial

"They consistently deliver results that align perfectly with the client’s vision."

"They consistently deliver results that align perfectly with the client’s vision."

Tomasz Kasprzak

CXO, Trasti (HPI GMA)

expertise

driven by

,proven

by numbers

Results

4.0

Rating on Clutch

18

Years in the industry

495+

mln raised funds

expertise,

driven by

proven by numbers

Results

5.0

Rating on

Clutch

18

Years in the

industry

495+

mln raised

funds

expertise

driven by

,proven

by numbers

Results

5.0

Rating on Clutch

21

Years in the industry

495+

mln raised funds